Pizza has its origin from Italy and its suburbs. Pizza in its original form can only be like by people where such food item was first cooked up. However, as the food got recognition in other parts of the world, the companies who have outlets or franchises in other countries can up with a very good idea in order to make this product accessible worldwide. They modified and altered their pizza offering as per the local tastes and requirements. Before launching their outlets in other countries, they first read the customs, attitudes and preferences of the local people. They would make a complete analysis to get a profound understanding of the food preferences of a company. After that they would cook up or invent a slight modified or its form. They do this simply by adding local food tinge and by naming the product in resemblance with the local food items. This helped them gaining acceptance of local people easily and quickly.


These multinationals chains also came up initially with the idea of Food Order. They introduced a process whereby a simple calling up of a company bring the food of one’s choice to their doorstep and that too within a couple of minutes. Pizza delivery then started to take heap in all countries and according to a precise estimation, accounts for nearly half of the total revenue. This means the large sitting arrangements provided by such chains can only get them similar revenue with that of pizza home delivery. This process of delivering the required food at home also gained recognition because people felt that they get the same quality at home which they can enjoy at their outlets.


Soon the pizza producing industry got split and the ingredients that make up a pizza were independently started to produce. This was because of large demand of pizza around the world which made it impossible for the companies to produce all the ingredients for pizza all alone under a single place. This started a struggle between the pizza producing companies to get the best for their customers. Some companies even came up with a unique idea of providing an extra pizza free of cost as a penalty for making the delivery not on time. This shows the commitment towards quality and service that such pizza providers show. The public at large prefer to visit the place for having pizza instead of ordering at home. However, for offices, it is a norm to get it delivered. The flavors for pizza have continuously been evolved and new flavors are always on the list. There is a continuous upgrading to give the best to the customers. Another idea that has been evolved is to separate the franchises that offer only the ordering and delivery services. This way the delivery work is separated and this has increased in efficiency. The outlets that provide the dining facility are only concerned towards giving a good quality service to the visitors. On the other hand, the delivery outlets like china garden restaurant Dubai make sure that delivery is made on time.